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Showing posts with label bloggers. Show all posts
Showing posts with label bloggers. Show all posts

Tuesday, 16 February 2010

Blogger music blogs - what to do if you get a DMCA notice





If your music blog uses Blogger or Blogspot and you get a copyright infringement notification from Blogger under the US Digital Millennium Copyright Act, which allows blogs etc to be taken down for copyright infringement, what should you do?

  1. Check that you really were authorised by the copyright owner of the music to link to the music complained about (and that the upload of the file you link to was also authorised), or that you have a decent chance of arguing that your use of their content was "fair use".
    1. Tip: see the Citizen Media Law Project's excellent note on Responding to a DMCA Takedown Notice Targeting Your Content for helpful info on the procedure and what's involved.
    2. You might well want to seek US legal advice in your particular situation; the EFF do take on some cases, but only a very few.

  2. If you're sure you have the copyright holder's permission or your use was fair use and you want to fight the take down, you can't just sit around - you need to send a counter-notice to Google ASAP. Here's how to send a DMCA counter-notification to Blogger. Note that:
    1. Google do link to a helpful counter-notification generator which you can use to produce your DMCA counter-notice.
    2. You have to say in your counter-notice that you believe in good faith that your content was wrongly removed - if you know it was actually infringing copyright, then you can't say that, you'll be done for perjury. So think about your justifications before you file the counter-notice. You have been warned!
    3. Although copyright complaints can be submitted online via an infringement notice form, you have to send your counter-notice to Google by fax or hard copy post to the fax number or address they give. Yes this sucks if you're not in the USA as it will cost you extra time or money.

  3. Generally, make sure that your email address in your Blogger profile is up to date, so that you don't miss getting any future emailed complaint notices from Blogger.

Team Blogger had recently clarified how they operate when they get complaints that a blog hosted on Blogger / Blogspot breaches copyright, but they didn't initially clarify how you as a blogger should respond, so if you missed the update to their blog post, then I repeat, see how to send a DMCA counter-notification to Blogger.

The good news is that now, rather than completely deleting the blogs complained about, following the negative publicity about "bad" takedowns Blogger are moving the blogs into draft so that if there was an error or the counter-notice is successful, the blog posts and links won't have been completely deleted as was the case before (though apparently they were still recoverable if subscribed to via Google Reader!).

The incidents where bloggers' blogs were taken down, in at least one case entirely by mistake when there hadn't even been a DMCA complaint, have been covered e.g. by the Guardian and Ars Technica.

This isn't legal advice etc, I just thought that a quick list of steps to take might be helpful, obviously if you need to you should consult a US copyright lawyer.

Wednesday, 29 July 2009

How to market to female bloggers





A survey of attendees to BlogHer 2009 (biggest conference of female bloggers in North America) by Ketchum showed that while over half of those surveyed are contacted by PR professionals at least once a week, public relations and marketing professionals are still not quite getting it right.

What should PRs be doing to market to women bloggers? The common themes from the survey aren’t surprising, any female blogger could recite most of them wearily by heart, so it’s disappointing that they’re still prevalent:

  • “Take the time to read their blogs and understand their areas of focus. Many women bloggers said they would like to hear about news and products that better match their specific interests.
  • This applies to location, too. A number of respondents said they receive communications about products and events not available in their regions or even their countries.
  • Know that they are “more than their blog” – they have other roles in addition to being a mom or a blogger, say respondents, including jobs outside the home.
  • Similarly, don’t assume that all women bloggers are “mommy bloggers.”

I've certainly had emails from some quarters continue despite my politely replying that I'm not e.g. a gamer so I don't review games. (I am interested in mobile - stay tuned for a review of Skype on 3 soon.)

The second is kinda shocking. Mass emails, I expect; but to the wrong country?

At least I don’t get the last problem, in fact I still get people emailing me who assume I’m male! (I’m guessing it’s the “us” in “Improbulus” but it could be because I try to avoid talking about anything pink, motherly or kiddie related on this blog.)

I don’t really mind if people assume I am no more than my blog, as I try to put a lot into this when I’ve time. Unless that point is getting at the following, which I do have a bugbear about - and I feel this applies to PRs dealing with all bloggers, not just female bloggers:

  • Don't assume bloggers have nothing else to do and will instantly drop everything in order to immediately reply to your email / review your product / go to your launch. Bloggers who aren't pro bloggers do have day jobs and lives, and we'll try to get to your product or service when we can, but there may be a long queue and these things take time (at least in my case, as I mostly write quite detailed reviews).
  • Corollary: if you want me to go to your launch, press conference or meeting, please please please give me lots of advance notice and an indication of what it's about and how long it will take, so I can schedule other events in my life to fit it in. And don't be surprised if I can't make it if you're only holding one event in one slot on one day with one week's notice. In other words, put on several sessions throughout the day / evening, on more than one day, if you really want lots of bloggers to attend.
I think that actually the lesson for PR & marketing people is pretty simple: just engage brain, treat bloggers (male or female) as working professionals with limited time, and you won't go far wrong. A polite targeted enquiry never goes amiss, even if mass emails may go unanswered.

Thanks to Mat Morrison for his tweet of a Bulldog Reporter report on the Ketchum survey.

Friday, 10 August 2007

Search Blogger profiles: search form updated





I just realised I'd omitted the dropdowns to search by industry and occupation (interests, movies and geographical location etc are much more interesting!) but I've now updated my form for searching Blogger profiles to find users who've put down particular interests, books etc in their profile. You can now search for industry or occupation too: