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Showing posts with label social geek. Show all posts
Showing posts with label social geek. Show all posts

Saturday, 30 October 2010

Tech journalism, science journalism - tips & thoughts from London Girl Geek Dinner





The recent London Girl Geek Dinner on tech journalism was one of the best and most useful ever, for anyone who writes or broadcasts video or audio - whether or not as a professional journalist - eg tips on how to shoot professional looking video. Thanks as always to Judith Lewis and the team for organising this practical and interesting event, I think the first I've been to since the Regent Street shopping event.

Journalism is still very much a male dominated profession, about 60% male, and in technology and science journalism the percentage is the same if not worse.

Equally bad is the fact that, as the attendees agreed, far too many technology magazines and journals are seemingly aimed just at men (see my rant on tech magazine sexism in GirlyGeekdom - about T3 magazine, which I don't subscribe to anymore, quelle surprise. And, while I'm at it, much stuff aimed at women seems to be designed by men too, like pyjamas. Humph.)

Even Wired UK, who provided for the event free copies of their mag and some discounted subs, received some criticism for being written almost exclusively from a male perspective.

It seems that the market is nicheing or fragmenting. There is probably room for a magazine which caters for (or at least doesn't ignore) the growing female appetite for technology - indeed it's likely to be welcomed with open arms, at least by the attendees!

Now on to the individual talks.

The 3 journalists / broadcasters, who kindly gave their time to share their experiences and tips with us, were (in order of appearance) Angela Saini, Connie St Louis and Ramaa Sharma, and all of them have been or still are connected with the BBC.

Angela Saini - tips on being a journalist

Angela Saini, now a freelance journalist and author (blog), gave some practical tips on how to be a technology journalist or science journalist (her own background is engineering).

She doesn't seem to have put her slides online. I didn't make many notes as most of her points although very good and helpful seemed to be common sense to me.

Interestingly she was quite firm in her views on the distinction between bloggers and journalists. If you just sit in front of a keyboard, you're not a journalist. You have to go out there, collar and interview people, get exclusives.

See more on her blog post after the event, which also repeated her argument that the quality of media and news generally is going downhill as journalism is being devalued, both by "churnalists" who just copy and paste official or corporate press releases, and by people willing to work for free - interns as well as bloggers.

She thinks that journalists should demand to be paid, and paid fairly, for their work. (Apparently tech journalists generally get paid about 40 or 50p a word in the UK; more in the US.)

Surely editors and readers are partly to blame as well, for putting up with things like churnalism?

Connie St Louis - journalism qualification

Connie St Louis (blog), while still producing radio programmes for the BBC etc, is in charge of the Science Journalism MA at City University's highly regarded Department of Journalism. She too has a science background, in biology.

These days it's getting harder and harder to get a job in journalism, and having a formal qualification like a postgrad degree in journalism is one way to get your foot in the door.

The National Union of Journalists also offers training (it seems a bit chicken and egg to me though, if you have to have a journalism job before you can be an NUJ member, rather like trying to get an Equity card - not that I have one of those either).

Connie's Department also does research on journalism and media. One fascinating current project of hers is looking at the prevalence of churnalism by running plagiarism detection software on "news articles", as the source news releases are usually published online. The results will be published probably next year.

I'm looking forward to seeing them. I must say I had noticed the phenomenon myself, as I now subscribe to science / tech related news releases where I can, and had spotted the striking resemblances between many so-called news articles and the official news releases.

I don't read press releases so that I can copy them into blog posts - I don't hold with that, and never have. Too many people do it, bloggers as well as some professional journalists. In my view, either be the first to break the news, or else produce thoughtful reasoned analysis about it (which takes time and research). Don't just play "follow the leader" and repeat the press release or the first person who wrote about it.

I subscribe to news releases because I believe in getting the info straight from the horse's mouth as it's more likely to be accurate and reliable (assuming the body issuing the release isn't lying of course!), and more importantly it's less likely to be garbled or taken out of context - unlike in many secondhand reports, I have to say.

When blog posts or news stories don't provide links to the full original source, I really don't like it - there's no excuse for it, especially on the web (so what if "a government paper said…" - what's the full title of the paper, what department issued it, where can I get a copy?).

I often try to track the sources down for myself. In my own blog posts I certainly always try to link to the source where possible, so people can check the original if they wish, and hopefully see that they can trust my rendition.

Of course, it now seems obvious why many media articles don't link to the original - maybe they're worried readers will spot that they've just been copying press releases wholesale!

Ramaa Sharma - gadgets for multi-media journalism

Ramaa Sharma, who now teaches journalism internally at the BBC, is living proof that you don't always need a science background to get into tech journalism.

These days journalists have to be able to do stories for the web as well as TV, radio and print; and they not only are expected to write the stories but also to shoot the videos, record the audio and do the editing and uploading.

Ramaa gave us some very useful tips on multimedia journalism, including tools which don't cost the earth and won't break your back lugging them around.

In my view the latter is a big factor, not just for people who've done their back in like me, but also because making the gear that you need for the job too huge or heavy can be a deterrent to women, as we're simply not built like men.

Her recommended equipment included:
  1. Benk tripod - brolly sized and lightweight, yet opens out (to oohs and aahs, virtually) to quite a decent length. She said she got it from Maplins but I can't tell if it was this or this or indeed neither, as neither says "Benk" in the photo or description and they both cost the same, just £19.99).
  2. Gorillapod - a range of tripods for cameras as well as video cameras; basically a small tripod whose legs can be wrapped round almost anything. (If I were T3 I'd probably be making a "joke" about that.)
  3. Kodak Zi8 HD Pocket Video Camera - relatively cheap at under £100, very portable, now used by the BBC following her comparative review of this camcorder, the Flip and the iPhone. It even has a socket for a separate mic which the others don't. BBC WorldWide's poignant video about the Afghanistan dancing boys was shot using one. The only con with this kit is, you can't monitor the volume or quality of the audio live as you're recording it, for audio limiting; but she wouldn't be surprised if the next model had this feature too.
  4. Mic - most microphones will work with the Kodak, the one she had with her was a BeyerDynamic MCE 58. And from my own experience, don't forget that all important microphone shield or cover to minimise wind noise etc.

Her tips on shooting video that looks professional include:

  1. Keep the camera steady - don't be tempted to follow the subject around if they move, frame it carefully and then hold still. And shaky video is a no no! Hence it's important to use tripods, as to which see below.
  2. Take a mix of shots - at least one long distance shot, a medium distance shot and a close up shot, each one for about 10 seconds minimum; they can be used in your edits.
  3. Should be an obvious one, this - but don't have the light behind the subject (eg shooting in front of a window), have the light behind you.
  4. Video editing tools - when people asked for recommendations she suggested Final Cut for Mac, Adobe Premiere Pro (eek at the price, I say!) or Adobe Premiere Elements for Windows. (And here's me wiv Windows Movie Maker…)

You can hear these tips and more on Ramaa Sharma's video on pocket-sized video journalism.

Future Girl Geek events

The best way to find out about future LGGD events, which are generally free thanks to the generous sponsors, is to sign up for the London Girl Geek Dinners mailing list.

If you're male you can still go, as long as you're accompanied by a responsible female ;D (who signed you up for the event). I'm open to suitable bribes…

There are Girl Geek Dinners all over the world, just search to see if you have one locally.

Friday, 25 June 2010

Regent Street goes Girl Geek!





The recent Regent Street London Girl Geek shopping fest was a big success - many thanks to Judith Lewis and the other organisers and businesses involved.

Swarovski CRYSTALLIZED kindly provided a base for the GG in their upstairs lounge, where registration took place and participants were given their various shop discount vouchers. They also hosted a prize draw at 5.30 pm for those who'd managed to stay the course - not including feeble me.

The day was full of goodie goodness - the photo below is of my own haul. There weren't that many geeky goodies actually, apart from talks at Apple, demos at Bose, and a USB stick from Swarovski CRYSTALLIZED. There was a QR code hunt for those with iPhones or other QR code supporting smartphones. But having heard from others more diligent than me that scanning in the codes just led to the start of an even longer process, I wimpily didn't participate in that aspect, and confess I focused more on going round the shops than tweeting or snapping photos!

Nothing is pictured from tucked away little gem of a restaurant Tibit, but this vegetarian restaurant deserves an early mention because they very generously provided a free buffet lunch worth up to £15 to the first 50 Girl Geeks & hangers on to turn up there, including fresh fruit juice, soft drink or wine and even dessert (if you could squeeze it onto your plate). I could, quelle surprise… See my separate Tibits vegetarian restaurant review, I'm definitely going to be eating there again.

Dessert (or rather more dessert) for me was delicious ice cream from Freggo - now that's what I call ice cream, and you can take my word for it, I'm an ice cream connoisseur, I even prefer it to chocolate, so I would know! They offered Girl Geeks 2 huge scoops, each one tub-sized, and I had a truly wicked dulce leche with banana split, so rich a treat I couldn't finish 2 whole scoops. Again, I'll be back. This is the real stuff.

The schedule officially started at 11 am with a presentation at the Apple Store, who made their presentation area available for talks by Jess Greenwood of Contagious and Vikki Chowney of Reputation Online on "The Internet of Things: Digital Cows and the ways in which online behaviours are influencing the real world".

The presentation was a canter through all sorts of things from The Newspaper Club (DIY newspapers) and RFID tagging of cows in Ohio, to stickybits ("A fun and social way to attach digital content to real world objects", the site says) used by Pepsi in their "official bits", pointinside "indoor smart maps" for people to peek inside stores on their iPhones, Apple's Square mobile payment system, the spread of the "points ecology" from gaming to weight watchers, and Ford's digital dashboard where a virtual plant grows more the more green your driving (see Wired's article and photo on this - from 2008!). They used the cool Prezi presentation software, there's a limited free version available.

Other freebies, all pictured above except the discounted shirts, included:

  1. an interesting 15 minute demo in Bose's special little theatre room, of their elegant compact home system (starting price £2500). Bose also gave away a shoulder bag with silver document case and Bose mug - apparently there was a Bose T shirt too but there wasn't one in my pack, I guess they ran out!
  2. a lovely mug with monogrammed initial from Anthropologie, who offered a choice of large, small or two-layer design mugs to Girl Geeks - dishwasher and microwave safe too!
  3. a glass of champagne, a pair of cufflinks and 20% off their shirts for the day from Hawes & Curtis - a great deal, with 3 decent office-suitable shirts at £70 which after the special discount ended up costing just £50 odd for the 3!
  4. a twinkly crystal 2GB USB stick from Swarovski CRYSTALLIZED, pictured below, plus a membership card for their "Be Unlimited All Access Artistic Club". Whatever that is…


  5. an organic chocolate bar and (I skipped this) a hand massage from The Organic Pharmacy
  6. a chocolate strawberry and 2 other chocs of your choice from Godiva
  7. skincare and bodywash samples from Ren at Liberty's - apparently there was a Girl Geek stampede for those in the morning!
  8. a Crazee Cube game from a pirate standing outside Hamleys. I'd have taken his photo but he took mine first.
  9. a Regent Street shopping booklet and VIP privilege shopping card for 1 year of discounts (mostly 10%) at several Regent Street shops (see scanned list below), even many which didn't offer vouchers for the day, including Aquascutum, Austin Reed & Country Casuals, Bose (5% only), Clarks, Habitat, Hawes & Curtis, Hobbs, Jaeger, Mappin & Webb, Molton Brown, Uniqlo, Viyella, even pan Asian restaurant Cocoon (though sadly not Tibits), Toni & Guy and karaoke at Lucky Voice (not just the online version, on which see my Lucky Voice review!). Click the pic below for a more readable enlarged version.

There's a Regent Street walking tour app you can get from Apple's online store too, if you have an iPhone.

Sadly alcohol makes me feel ill, I feel the cold very easily, perfume makes me sneeze and my nail polish colour of choice is bright red. So I donated to other Girl Geeks my vouchers for cocktails at Hilton's Courthouse Hotel Doubletree and the National Geographic (with its freezing chamber which I wasn't going to go anywhere near), green and gray nail polish from The Beauty Lounge, and scent libraries from Penhaligon's (apparently it wasn't just a "library", they gave away free perfume too).

Putting on this event was a very clever marketing move by the Regent Street Association. The freebies they gave out probably cost them much less than an advertising campaign, and the participating businesses got some 50 or 60 people through the door who in some cases might otherwise not even have known about them (I'd not seen, let alone been to, many of those stores before, myself).

The only small issue perhaps was that limiting the goodies to the first 50 people only (in most cases) meant that people were tending to race around trying to pick up their freebies before the stores ran out. If the goal was to get people to spend some time in the stores, not just run in and out again, it would have been far better to limit the registrations for the event to 50. That would have ensured all participants were confident that they would get their Girl Geek goodies (except in the case of 1 store which only offered 30 items), so they could feel comfortable taking their time browsing and hopefully buying more stuff in the participating stores.

And also, in the afternoon I was wishing someone had provided a voucher for a coffee!

It was a novel idea, very well planned and executed, and I think the day worked out excellently for all involved. I've always preferred Regent Street to Oxford Street, and the day very much confirmed me in my view.

Thanks again to Judith and the other Girl Geek organisers, and of course the Regent Street Association and participating businesses. (The Regent Street Online site search function is broken though, use Google, add a space then your search term(s) at the end of what's in the search box on this page).

I'm definitely looking forward to next year's event.

If you missed out, join the London Girl Geek mailing list or subscribe to the feed to keep up with future events. Guys are allowed, but only if accompanied by a responsible Girl Geek!

There are Girl Geek events in other parts of the UK and indeed the world too.

Sunday, 4 May 2008

Dr Sophie Kain: On Being a Geek,The Apprentice & Sir Alan Sugar (London Geek & Girl Geek Dinner 26 April 2008)





I've posted the full video of this talk, given at the joint London Geek Dinner & London Girl Geek Dinner of 26 April 2008, on the Girlygeekdom blog (main video on Blip) - but here's a short excerpt, just for fans of reality TV show The Apprentice, of the provocative bit where Sophie Kain, as she puts it, "slags off" Sir Alan Sugar!

More seriously, the extract is on whether it's easier for geeks to learn business than for business people to learn geek. No prizes for guessing what her view is on that. Her opinion on Sir Alan and The Apprentice:
"He's looking for better sales people to sell out of date products, when actually what he should be looking for is better geeks to develop much better products that would actually change the environment in which we live."


Thursday, 28 February 2008

DataPortability discussion video, London Geek Dinner 27 February 2008





Here's a video of the lively discussion on data portability at the London Geek Dinner of 27 February 2008, the main speakers being DataPortability WorkGroup members Ian Forrester of BBC Backstage and Paul Jones of Faraday Media, the company behind Particls - with lots of views on privacy, data protection, etc as well as technology. The event was organised by Cristiano Betta, thanks Cristiano! (UPDATE: embedded Flash version instead, much better, thanks again Cristiano)

Anyone who wants to can join the public DataPortability Action Groups - just sign up for those Google Groups and add yourself to the list.

Personally I think it's necessary to work on both policy and technology issues at the same time, as they have to inform each other. It's early days yet but lots of people seem to be coming on board, so let's hope the momentum is kept up and that there will be positive, concrete results soon from all this.

For those interested there's a previous video of Ian talking about data portability at BarCampLondon3 in November 2007 (more videos from BarCampLondon3) and this popular short video on dataportability.

For your diaries: the next London Geek Dinner will be on Thursday 13 March 2008, and will feature a speaker from the Participatory Culture Foundation, who will talk about internet TV/video application Miro.

Monday, 25 February 2008

BarCampLondon3: list of videos






For convenience here's a list of the videos I shot at BarCampLondon3 back in November 2007 - well, better late than never!

And yes, there were circling laptops... (No prizes for guessing which one's mine. Review of it to follow, but I really wouldn't recommend buying one because of the unusually bad customer service, in case anyone can read the brand name - which I refuse to give free publicity to further here!)

The list of videos, in no particular order:
  1. The future of BarCamp? - discussion led by Ryan Alexander, Ian Forrester and others
  2. Technology & our rights, aka "You did WHAT with my bits??" - by Glyn Wintle of Open Rights Group
  3. Open social networks & Noserub - by Dirk Olbertz of Noserub
  4. Use Yahoo! Pipes to build your lifestream - by Cristiano Betta
  5. Self-publishing via Lyx & Lulu - by Victoria Lamburn
  6. Data portability - by Ian Forrester (a co-founder of DataPortability)
  7. From Web 2.0 to Mobile 2.0 - the transition - discussion
  8. DIY user research - by Leisa Reichelt
  9. Website psychology - by Gavin Bell who works for Nature
  10. Learning jQuery in 30 minutes - by Simon Willison
  11. Monetizing the long tail - voluntary economies - by Reinier Zwitserloot of Tipit.to
  12. Mobile data - what's "fair use"? - by Sam Machin, who works for a mobile network operator but spoke in a personal capacity.

Monday, 3 December 2007

BarCampLondon 3 at Google, 24-25 November 2007






BarCampLondon3 last weekend was sponsored by Google and BBC Backstage and organised by the inimitable Ian Forrester with Amy Gepfert from Google. I've only just about recovered from my second BarCamp ever, the first being mobileCamp.

For those not familiar with the concept of a BarCamp or UnConvention or "user generated conference", the attendees are supposed to present or contribute in some other way e.g. helping out. You don't know the programme till you turn up. After they arrive people write on a whiteboard what their presentations will be, and you just decide what to go to on the day.

I haven't figured out how to present and stay anonymous. I did try a Cyberman helmet but it didn't work for me, you could still hear my real voice, I returned it to the shop! So I didn't lead a session, but I tried to do my bit by videoing lots of the presentations, and I'll be putting them online so that people who couldn't make it to the event can benefit from the presentations too.

This event kept pretty well to Imp's laws of BarCamp, except that many didn't even write down their names, never mind the details of what their talk would be about (a catchy title just isn't enough when you're competing with other talks in the same time slot). And there weren't microphones in all the rooms, or if there were not everyone used them, so on some of the videos the audio needs to be turned up quite a bit to hear the speaker properly. On the later one it's fine thanks to the loan of a gun microphone from Tom Hughes-Croucher, thanks Tom!

It takes me ages to process videos, so I'll be uploading them gradually over the next few weeks. To be going on with here's a lighthearted video of my own debut BarCamp "presentation", entitled "How to Fall Off a Segway". They said it wasn't possible - I proved them wrong! Plus a secret trick I wish I knew - how to get people to move the furniture out of the way for you - and BarCampers in action playing with the Googlers' Nintendo Wii. Lucky, lucky Googlers, to have the use of two Segways and a Wii, free meals 3 times a day, free snacks, beer, icecream etc etc...



The night festivities included games like London BarCamp fave Werewolf, and a chocolate fountain, but I was too exhausted to stay for those. For those interested in more info, there are photos on Flickr and various slides on Slideshare, plus several blog posts.

Keep checking back on this blog for more videos. I hope to have them all up by Christmas, the ones that are suitable for re-playing that is (not the "you had to be there!" ones) - including videos of the welcome and closing talks, and presentations on digital rights, voluntary economics (where people pay only if they choose to), Noserub, DIY user research, Yahoo Pipes, Website psychology, learning JQuery, the art of self-publishing, mobile web, mobile data and fair use, the future of BarCamp, and data portability.

Sunday, 16 September 2007

Girl geeks: women in technology supporting each other





The London Girl Geek Dinner 15 on 11 Sept 2007, sponsored by Cap Gemini, was excellent. The scheduled speaker from Cap Gemini had to cancel, but what transpired instead was various speakers taking short slots each, with the major common thread being how women in technology could support each other - on top of the usual networking opportunities.

The ideas that people came up with were very good and helpful, for more details see Maz's post on the Girlygeekdom blog. I'm sorry that I couldn't stay till the end and missed the last few speakers.

The main point of this post is to encourage tech women who haven't yet signed up to the mailing lists on the London Girl Geek Dinners site to do so, as that's where you'll hear announcements of the further concrete steps resulting from the constructive discussion at that dinner, in particular the proposed establishment of a mentoring system with forum, etc.

I know some people at the London Girl Geek Dinner 14 in August were muttering cynically about the same ol' same ol' "all talk no action" on promoting women in technology - well, they can't say there's no action now! Thanks as always to Sarah, Maz and Nicole for all their hard work, tireless energy and enthusiasm.

Further on women in technology, if you're involved in a Web 2.0 start-up or indeed any other creative or media enterprise, you might be interested in:

Accelerator - grow your startup: free event October





Are you an entrepreneur involved in a Web 2.0 or other tech startup, or indeed any other creative business start-up, and seeking equity investment for your new (ish) enterprise? I thought this post might be especially appropriate after some of the discussion at the Girl Geek Dinner on Tuesday night.

If you're in a London-based early stage business with an established business plan, knowledgeable management, and "high growth potential," and you're seeking equity finance, then you might be interested in the GLE's Creative Business Accelerator programme - a free award-winning programme providing training, support and advice to help high potential innovative businesses in London to grow and make themselves attractive for equity investment

Funders include the City of London and support for this free programme was recently announced from Google, Oracle and BT and other supporters include the Design Council and the Institute of Chartered Accountants.

This is the 4th year of the Accelerator Programme and there will be free awareness events to find out more about the programme, starting 3 October 2007 18.00-20.00 at Central St Martins College, London (more dates and venues).

70 companies will be selected (through an application process) to attend a one day workshop in November 2007. The application process and criteria will be explained at the awareness events: "This day-long workshop will give invaluable advice from experts on investment readiness and sources of funding."

Of those 70, the 15 highest potential companies will be awarded a place on an intensive support programme, which includes individual assessment of their business, personal mentoring, and a programme of skills-focused workshops delivered by professional experts and investors, all at no charge. The companies that successfully complete the programme will attend and present their business at their Investment Marketplace Event in May 2008, attended by both VCs and business angels.

Email l.law@csm.arts.ac.uk to register for a free place at the first awareness event, or Angela Pugh at nfo@cbaccelerator.co.uk or angela.p@gle.co.uk for further details.

Would-be Web 2.0 start-ups would by the way do well to consider Jyri Engeström's excellent 5 principles for Web 2.0 success. They may also be interested in:

Via ECCA.

Wednesday, 22 August 2007

London Girl Geek Dinner videos: 16 August 2007 2nd anniversary - women in technology





UPDATE: Blip.tv seems to be down so I've removed the embed code for now to stop my blog loading so slowly (or not at all!).
FURTHER UPDATE: well it's back up now so the code is back!

The second anniversary of the London Girl Geek Dinners (blog) took place on 16 August 2007, organised by the inimitable Sarah Blow, and kindly hosted by Skype (Paul Amery and Antoine Bertout).

The focus of the panel discussion was on "Women, technology, breaking down the barriers".

I'm not going to say much about it (except pizza pizza pizza, cake, cake, cake!) because it's already been well blogged by:

(have I missed anyone?).

Maz has also linked to some Flickr pics of the London Girl Geek Dinner.

I'd just add that the comments I heard after the event were very mixed, from "Yeah too right!" and "Very interesting", to "We've heard it all before, when is there going to be less talk and more action about getting more women into IT?"

Also, there's one more point I'd like to add. There was lots of talk about how to get girls interested in technology at a young age. But one area which didn't get discussed at all was, what about getting "mature" women into technology, given the increasingly aging population and the growing trend, indeed encouragement, for people to have second or even third careers?

I'm still in my first career, doing something completely different, but I'd love to be able to work in technology. My sense is that IT is a pretty ageist industry, and while a 14-year old coding hotshot will be inundated with offers, what technology company is going to look at an oldie amateur who's not got a technology or science or maths degree, and who hasn't even put in any time in the IT business? Even if I gave up a decent salary to go off and be a poor student doing a CS degree, what would be the point? I'd be even older and less employable by the time I'd finished it... I'm certainly one of the few women there who could honestly, truly say "I'm not a real geek"!

The videos

I managed to video the proceedings, or some of them - unfortunately I didn't think the discussion would be quite so lengthy and hadn't topped up the charge, so my camcorder battery ran out partway through the audience discussion. Despite the camcorder being not too heavy my muscle power also ran out, in case anyone is tempted to suggest that the tremors are alcohol-induced! If I'd known it was going to take so long I'd have brought a tripod. Next time perhaps... Meanwhile, you may need seasickness remedies on occasion, don't say you've not been warned.

UPDATE: the videos are all on A Consuming Experience Blip.tv page, if that's more convenient.

Here's the intro (10:46):



(blip.tv direct page, better quality)


And some words about Skype now and next, by Paul and Antoine, for developers - with their views on women in technology at the end (9:27):



(blip.tv direct page, better quality )


And finally the full panel discussion, plus part of the audience debate (41:41, no that's not a typo, it was over 40 minutes long!):


(blip.tv direct page, better quality)


I've also added the Blip.tv Show Creator app to Facebook so all my Blip.tv videos can be played in a row from my Facebook profile, yes even the BBC iPlayer hoohah ones.

Sunday, 17 June 2007

5 principles for Web 2.0 success - Jyri Engeström, Jaiku on social networking sites and social objects, London Geek Dinner 12 June 2007





Ian Forrester, Geek Dinners organiser

How do you design a Web service which actually makes money? Jyri Engeström of Jaiku (pronounced Jay-koo) gave a fascinating and excellent presentation on that topic at the London Geek Dinner on Thursday 12 June 2007, organised by the inimitable Ian Forrester. I almost called this post "5 secrets of successful Web 2.0 businesses", because that's really what he talked about.

It was much more interesting than some others I've heard because Jyri, whose background is in sociology rather than technology, didn't really plug his Jaiku service, a Twitter-like site which allows you to add feeds (and hey Eurovision and hard rock fans, Lordi use Jaiku)!

Instead, Jyri (pronounced Yoo-ree) made some excellent and, I thought, very insightful observations on the key factors driving the takeup and success of new Net services, and there was a lively and sometimes heated discussion involving several of the attendees, notably moblogger Alfie Dennen and well known entrepreneur and blogger Jason Calacanis. Many of the great and the good of the Net were around because they were in London for the NMK conference the next day - Dan Gillmor was there too but had to leave before the speech, sadly I never got the chance to chat with him.

I managed to record the talk and discussion. Links to the podcast and a video are further below, but if you're more the visual quick scanning, non-linear type, like I am, here is a short summary of Jyri's points in (gasp!) old fashioned text. Not necessarily in the order it happened, I've rejigged things a bit to make more sense to readers.

Jyri Engeström's Five Secrets of Web 2.0 Success - Social Objects Theory


Jyri Engeström

Lots of social networking sites which emerged from around 2004 failed. What explains why some social networking startups succeed while others fail? What are the criteria that define successful Web services, which you should take into account when designing a new start-up Web service?

Jyri thinks there are 5 key guiding principles - just working principles, for now - for creating successful Web services, i.e. 5 points you should consider carefully when you're designing a new Web service.

UPDATE: Jyri's slides, from Slideshare, for the same talk which he gave elsewhere, are useful to follow his points:


1. Define the object round which your service is built.

Jyri approaches the first crucial design question from an object-centered sociology perspective. It sounds like jargon, but actually the principle is straightforward. What he means is this.

Successful Web 2.0 sites like Delicious, Lastfm and Twitter seem to be based on a new and different model. Now social networks theory believes in mapping relationships between individuals, but it assumes that the nodes are people, i.e. people connecting to other people. Object-centered sociology, social objects theory, takes the view that that ain't necessarily so - in reality, people are often connected together by shared objects: person, object, person. For example a date and a job will connect you to very different groups of people.

So you need to consider the social object round which it's assumed people will create social networks, the reason people connect to each other. With Flickr the object is the photo. Then you can imagine ways in which it's useful for people to social network around photos - commenting, tagging, geotagging etc. With Delicious, it's bookmarks. With Lastfm it's music, and YouTube videos. For a site like MySpace, Jyri believes the object is music, social networking around music is what differentiates it from other similar services, and he predicts that if MySpace ever lose sight of that core social object they will be in trouble. With Twitter the object is the tweets (similar to jaikus) - i.e. status. LinkedIn has been more successful since re-focusing on jobs as the object.

With Flickr, tags can link together lots of different photos. It's still being worked out how you generate networks through status messages. The revolution with blogs was social networking via commenting, trackback and Technorati tags. But many blogs also use the celebrity model, where the object is the person, the blogger has made a public object out of him or herself, e.g. Techcrunch or Buzzmachine.

2. Define the key verbs for that object

With Ebay the verbs are "buy" & "sell" - within 40 pixels of their logo, which he thinks is great design. With Dogster, a social networking community built around dogs, it's "Add a dog". With Flickr it's "upload a photo".

3. Make the object shareable!

The basic way to make an object shareable is to provide a permalink. This was revolutionary when it took place with blogs. Links to dynamic pages with different content on the same link is useless, yet there are still too many sites with that.

Widgets are an excellent innovative way to enable people to share objects. The most extreme example is P2P, where the objects are the files and files themselves are what get shared, which is very powerful.

4. To grow your userbase, think about what can you provide in terms of a gift users can offer their friends

For virality, a good example is PayPal. In its early days their facility to invite friends by email didn't work very well. Jyri learned from Reed Hoffman, founder of PayPal, that you need to figure out a way for the invitation to become a valuable gift that a person can offer to their friend. PayPal's virality shot up once they introduced a campaign where they credited the invitee with $10 to their new PayPal account. The gift need not be monetary, there are other forms of value. YouTube is the best example - even people still on Web 1.0 will email funny YouTube videos to their friends, giving them the gift of a smile during a boring day at work.

Another example, at an event Skype gave people not one but two headsets each, so they could give a headset to a friend - Jyri gave one to his mother, installed everything for her and taught her to use it, giving her the gift of free phone calls.

Exclusivity is another way, with many services being invite-only, so you're giving that exclusivity to your friend.

5. Work out a business model where you charge the publisher, not the spectators

The basic principle is "freemium". Joi Ito said a long time ago, well before iTunes, that there will be a time when people won't pay to consume music, but will pay to publish their playlists, tastes, recommendations - Lastfm seems to be going into that territory. Or take TypePad, where you pay for blogging services.

Habbo Hotel originally charged for a basic monthly subscription in Japan but people weren't really signing up until they changed their model (to one they now use everywhere) so that basic use was free, but once you wanted to have your own room, arrange stuff in there, invite your friends and orchestrate activities etc, then you had to pay.

That seems a fairer model - you can then bring in new cool features that heavier publishers (premium users) would want, e.g. Flickr has pro accounts.

Discussion

I'm not going into the discussion about how you prove return on investment and the like, you can listen to it on the podcast or watch it on the video, below.

Jyri also spoke on the same subject at NMK. Hugh McLeod has summarised Jyri's five principles on his blog and Kevin Anderson also blogged the NMK speech.

Podcast

So here's the podcast, which is well worth a listen. Note that the PA system didn't work at first, then it did, so the first couple of minutes isn't very clear, but just be patient. After that you can hear Jyri well, if a bit boomily. However, he had to compete from time to time with a live jazz band in the next room. I kid you not. So don't assume it was just Ian trying to introduce an interesting new kind of ambience for Geek Dinner speeches, though he is planning a Powerpoint Karaoke session soon!


Credits

Video

There's also a video of the proceedings, by Guy West (UPDATE: Guy has posted some other links related to this event). (Mike Butcher videoed it too I think). Here's Guy's video, thanks Guy:


People

I met a lot of interesting new people. Cristiano, Italian entrepreneur cum knowledge engineering student who recommends Tipit.To (I wasn't quite sure which of his many sites to link to!), Alex Watson of CustomPC, Wil Harris, Simon Collister from the interactive media division of PR firm Edelman (of London Olympics logo and, in the US, Microsoft Vista laptops for bloggers notoriety), designer and conference organiser Carolina Stenstrom (who's looking for conference sponsors by the way), Elmer Zinkhann from Hutchison Whampoa, and Tyler Crowley marketing director of Mahalo, a "human-powered search" startup with which Jason Calacanis is also involved (Jason offered me a job, but sadly only in jest as an "assistant" for the speed with which I type on my beloved Psion - I wondered whether I should have bigged up my shorthand speed too, equally in jest, but I didn't...!). I also managed to finally say a very brief hello to Hugh McLeod, I've attended several geek events he's been at in the past but never met him before.

Jason Calacanis (left), with Hugh McLeod

John Dodds the ubiquitous marketing man called me fan girl for taking photos of the speaker to illustrate this post, then promptly declined to be photographed himself! And disappeared before we had a chance to catch up properly. I'll take it out on him another time...

Elmer Zinkhann

UPDATE: More photos

Cristiano's photos are now up.

Many thanks to Ian for organising, as always. (UPDATE: and here's Ian's writeup of the event.)

Tuesday, 29 May 2007

Drupal 25 May 2007 meeting: podcasts etc






I went to the London Drupal user group meeting on 25 May 2007, at the kind invitation of Robert Castelo of Code Positive. I meant to go on to Minibar after, but stayed too long chatting... It was hosted by design company Imagination at their spiffy offices near Goodge Street, and a very nice meeting room it was too, wi fi, projector, comfy chairs. Thanks to Imagination for the drinks as well as the space and facilities. No prizes for guessing who's SuperDrupal in the pic above, but I thought I'd just keep you wondering for all of about half a second, or however long it takes you to scroll down and look at the other pics!

I'd heard of Drupal before but never used it: Wikipedia describes it as a "free modular content management framework, content management system, web application framework and blogging engine", and the Drupal site as an "open source content management platform".

The theme was very broadly, but not confined to, the use of Drupal in business - or enterprise, as seems to be the trendier way to put it. The presentations were very interesting and helpful, comprehensible (mostly!) even to a non-Drupaller like me. (Is there a generic word? Drupalites? A collective noun? Robert told me there's a Drupal song, surely there must be something...).

Below are the podcasts, in order of the speeches. One or two of the talks aren't so easy to follow without the slides, I'll try videoing them another time, but they're still well worth a listen if you missed the meeting. If the speakers would care to upload their slides somewhere, I could add the links to them? After hearing the presentations, I do mean to download Drupal and have a play, time permitting - it sounds excellent, and I like the modular nature of it, flexibility and user control are always good news as far as I'm concerned. So, here are the presentations and some pics of the speakers (UPDATE: Hmmmm. Playing the files using the Delicious Playtagger controls below makes them sound like, well, chipmunks. Sorry guys, I swear I didn't do anything, never had that happen before. Please click the MP3 links direct, or try the links on my Ourmedia page instead if you can't manage to listen for more than a few seconds without cracking up, well I couldn't! Still comprehensible though, talk about the podcast equivalent of speedread! Anyone know the fix, please drop me a line. You should still be able to tag a presentation on Delicious, though, while it's playing via Playtagger. FURTHER UPDATE: thanks to Markus Sandy who's working on Ourmedia and pointed out that Flash-based audio players only support a few audio bit rates properly e.g. 64Kb, but clearly not the 96 I used. Next time I'm switching to 64KB! ):

  • Jonathan Laventhol (above), head of technology at Imagination - welcome and why Imagination use Drupal: MP3



Robert Castelo, left; with Shakur (aka flk), winner in Google's 2006 Summer of Code
  • Robert Castelo of Code Positive - on his terms and conditions Drupal module (for users to accept before joining a site, including when terms change; may be hard to follow in part without the visuals): MP3

  • Giles Kennedy (above), of Gelst - illustrative use of Drupal (may be hard to follow in part without the visuals, I didn't edit out the "technical problems" interlude, you can fast forward through that!): MP3


People I met, as well of course as the speakers - forgive me if I can't recall everyone or misspell any names. Business cards are excellent memory joggers, I collected a few, but quite a lot of people hadn't brought any. So, based on cards gathered plus my sketchy memory: Jeff, David, two guys who are / were at the Law Society (Richard and Tunde??), Barry, Mike from Imagination, Colin from Futurescape (who I'd met before at the Tim O'Reilly geek dinner, trust Colin to remember where precisely), Matt, Shanyin, Clement, Shakur, ?Mamia, Richard and Eugene, and Charlie.

There were loads of others I'd have liked to meet, but just didn't get the chance to before I left (they all went on to a nearby bar, I think; I had things on the next day so I couldn't stay late). Everyone was mostly very friendly. I think it's easier to chat to people in a nice big meeting room where there's a relatively small group, than a dark noisy huge bar with zillions of people, so if there's another clash with Minibar I'm going for this one - assuming I get invited back, that is! I'll be downloading Drupal ASAP, I will, honest...

Credits
  • Photos taken with LG Shine cameraphone.
  • Audio recorded (on medium sensitivity) to MP3 at sample rate 44.1 kHz and bitrate 96 kbit/s, using a Zoom H4Handy Recorder, my new Klingon depilatory aid - I'll be posting a full review on it ASAP. Audacity for the audio editing (normalise and amplify are my friends, I should have put the Zoom's sensitivity on High for a couple of the speakers); and Stamp ID3 tag editor.
  • Audio files hosting - I tried to upload the files to Ourmedia, which I thought particularly apt given their Drupal connections, but it proved even more of a nightmare than trying to sign up for Ourmedia. The first file uploaded OK but still hasn't appeared on their site, 2 days later. For files after that, I kept getting "Specify valid file" even though they were in the same format as the first one. Then, I tried using their recommended software SpinXpress2 next, which took ages to install, plus I had to allow Windows Installer to accept connections from the Net, which I'm never happy with - and it wouldn't install unattended, I had to keep going Retry, I assume because the server it was connecting to was too busy. One file uploaded via SpinXpress2, but when I went back to its Publish view to upload another file, everything was greyed out. I finally managed to upload the rest via SpinXpress after contacting SpinXpress support who (thanks for replying so quickly!) said there was a bug and suggested I download an alpha of a new release, which did then work. But other than the copyright statement, the info I completed in the SpinXpress uploading wizard didn't get reflected on Ourmedia and I had to edit the details after upload (e.g. audio type, keyword, copyright holder, date created, format (stereo), intended purpose, date created). You can't in fact change date created even on editing the page for the file, it's stuck at date uploaded. Some links on the Ourmedia site to SpinXpress work (like http://www.ourmedia.org/tools from the audio upload page), but the link to http://www.ourmedia.org/tools/spinxpress on their general Upload page says I'm not authorized to access it though I was logged in. Pages on Ourmedia now don't look right in Firefox either, cut off on the right with no scrolling so you can't see the button to Browse for associated pic etc.
    My advice if you're trying to upload to Ourmedia: don't upload via their site, use SpinXpress (but use the alpha of the next release UPDATE: should be generally available today, thanks Eric), don't bother filling in more than the minimum accompanying info (metadata) as it won't "take", instead
    after it's uploaded edit the metadata on Ourmedia but ideally don't use Firefox (though hah the site won't even let me sign in via IE or Opera now, unrecognised user/password despite copy/pasting the same user/password as I used in Firefox!). If I sound grumpy, it's because I spent hours on a Bank Holiday weekend trying to upload the MP3s to Ourmedia and editing/re-editing the info. I tried a free file host Filenanny, and it took 5 minutes for all the files to upload successfully and they played fine. I love the concept behind Ourmedia, but there's clearly a lot they still need to sort out.

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Monday, 23 April 2007

Minibar 20 April: Izimi, Truphone, Rememble





The Minibar on Friday night was interesting. I arrived late, in the middle of the Canonical presentation of the Ubuntu 7.04 aka Feisty Fawn, the latest Ubuntu (Linux) distro, so I can't say much about that. I did catch the other presentations from startups, though.

Truphone

Truphone was intriguing. I'm very interested in telephony, as some may know from previous posts (LG Chocolate computer connectivity, Java and troubleshooting, LG Shine phone, Gmail setup on the Nokia 7710, WidSets, ConnectMeAnywhere, etc).

Free or cheap mobile calls via wi-fi with better than Skype quality with your own dedicated Truphone number seems an excellent idea. It involves a download to your phone. The steps seemed a bit involved from the demo I saw but that could be the very noisy bar being distracting. It's available in the UK, US and theoretically more generally too - so no harm downloading it and seeing if it works, if you live elsewhere (but you only get your own unique Truphone phone number if you're in the USA or UK, at the moment).

Calls between Truphone-enabled phones via wi fi should be free, but they make money from charging people who call a Truphone number. Calls via wifi with Truphone are free to local landlines till end June 2007 but not to certain countries, and at what they say is a competitive rate to other countries.

It's telling that T-Mobile, O2 etc recently disabled the ability to make VOIP internet calls on handsets that you get through them e.g. the Nokia N95, and though Truphone have complained to UK communications regulator Ofcom, for now it seems you need to use another network (unless they block it too), or buy unsubsidised a compatible phone that's unblocked.

I couldn't quite get clear from Alexander Straub's presentation in exactly what circumstances you could call or be called via Truphone and what it would cost you or the person calling you in each instance. They do have what seems to be a decent FAQ though, I haven't had the chance to look at it in detail yet.

If you're not near a wifi hotspot and someone calls your Truphone number, it'll be routed through to your normal mobile number instead (or voicemail). I've no idea what you do if you're not near a hotspot and you want to make a call via Truphone - I suspect you can't. They do suggest you can use Truphone via wi fi from home or work of course, and benefit from free or cheaper mobile calls from there.

At present you can only get Truphone for E-series Nokia phones (compatible phones info) but they've started working on making it more widely available starting with the Nokia N-series.

Truphone has potential but given that wifi isn't exactly widespread in London never mind the UK, it'll be interesting to see how popular this becomes. I shall give it a go myself - once I get a wifi-enabled phone! (I'm overdue for an upgrade, haven't decided what to go for yet).

Izimi

The founders of Izimi, which they bill as "the future of Web publishing", have raised about $5 million of funding so far, which is pretty impressive.

The idea is file sharing direct from your computer - any kind of media: photos, music, videos etc. You get a special URL off them for a file on your hard drive, give it to others and they can access it direct using that URL. So your computer is the Web server, effectively.

But of course people can only access the file while your computer is (a) on, and (b) online. If not, well I can see some people getting mighty frustrated. So, it's not for me. Paranoid, over-careful, too "oooh turn off lights" eco-conscious, maybe, but I don't even leave my PC on all the time, let alone powered up and constantly connected to the Net for bad guys to try to hack into. They did say they'd thought about security and were addressing it, but of course they would. I'm just not comfortable with the general notion of people grabbing stuff off my hard drive. Possible hassles with copyright infringement lawsuits were also raised, I think with good reason.

Maybe when almost everyone in the world is on broadband and can truly rely on being safely and securely connected 24/7, something like this'll take off. Until then, personally I think it's an idea before its time (as was e.g. the Tivo, sadly), but obviously the venture capitalists think otherwise, and good luck to them and the Izimi team.

Rememble

Now Rememble is something I'd like to explore more, and I've signed up to be considered for the beta. The idea is "clotheslines for digital memories". I assume they won't mind my hotlinking to their pics for review purposes, so here they are:


You add your "digital memories" (which they cutesily call "membles" - like emails, SMS texts, pics, audio, video etc) to a "timeline". I like the attempt to integrate different sources and media types: they're talking not just stuff stored on your computer but also what's on your phone, digital camera, Flickr etc. I think it's innovative, but also sensible and inevitable with increasing convergence. Rememble might just catch the wave at the right point.

You're supposed to be able to tag, comment, filter by media type etc, even share. Indeed, they said that they were particularly aiming for the social aspect. But you should be able to keep certain aspects private too, if you wish. The vertical height of a line represents how often you look at something and therefore how significant it is to you.

The mechanisms to be employed for adding media, and their ease and flexibility of use and customisation / personalisation, as well as striking the right pricing level, will be vital. I wasn't too clear how e.g. you upload SMS text messages. I gather it involves forwarding of texts etc. from which they'll make a bit of a turn. I know lots of people want to be able to backup or save texts, so if they can provide an easy and inexpensive way to do that online, that alone could really drive takeup.

There's minimal info on their website at the moment. If I get accepted for the beta testing, I'll report back. I want hierarchical categories as well as tags, though, or at least grouping or bundling - I'm still not giving up on my search for the ideal note-taking software and something like this might well do if I could add and easily categorise notes too.

BBC Innovation

Someone whose full name I didn't catch - Priya? - from BBC Innovation also spoke briefly, but unfortunately by then the noise level had got a bit too much. That bar is big so good for a large crowd, but the PA system probably needs turning up a whole lot more. Anyway, they're inviting new media pitches for some pretty exciting sounding projects, good on the BBC!

I've always been a big fan of the BBC, who aren't afraid to expand the boundaries of public service broadcasting to cross over to the Net in keeping with increasing media convergence, which is exactly what they should be doing - and it's not just because they let me take part in the BBC iMP or BBC MyPlayer trials. (I've recently been invited to join the BBC TV Test too, which is a systems trial beta testing the new design and infrastructure resilience of the planned successor to the iMP - the only public page I can find on the BBC TV Test is here, not sure I'm allowed to post the link to the sign up form so I won't). I'm looking forward to the official launch in May or early summer of TV downloads via the new BBC iPlayer, assuming they don't change the name again. But I do hope they'll focus as much on content as means of delivery - content being king and all that. Apart from New Tricks I confess I don't watch a huge amount on BBC at the moment, and when's Medium coming back eh?

Considerati

Open Business also launched job board Considerati, for tech jobs of course. They were offering free job postings at the Minibar. Businesses pay to advertise, but job seekers don't. Seems to be mainly Dutch or UK, at the moment. I don't see any openings for tech journalists /writers at the mo (or even manual writers, a big bugbear of mine seeing how incomprehensible and unuser-friendly too many user guides are), but you never know, I might try my luck sometime...

People

I didn't speak much with many people I didn't know already, though it was great to finally be able to have a proper conversation with Drupal guru Robert Castelo of Code Positive, a more music than techie talk for a change. Any Drupal people wanting to keep busy, never mind Considerati, you could do a lot worse than look Robert up (see, and I'm not even asking for a recruitment commission!).

It was good to see London Copyfighter Becky Hogge again, with James Casbon. Not too long ago Becky took over the executive directorship of the Open Rights Group, which is doing great things to raise awareness and lobby to protect digital civil rights in the UK.

I had an interesting chat too with BBC Backstager and Geek Dinner organiser extraordinaire Ian Forrester and Josette Garcia of well known publisher O'Reilly, about the relatively low profile of UK and Europe in technology and how it needed to be raised; O'Reilly's new European blog O'Reilly GMT will hopefully help to change that, do check it out.

O'Reilly will be co-sponsoring the next Minibar too and, prior commitments permitting (I'm not sure when in May it'll be on), I plan to be there.